Helen Oldham

Helen Oldham

Helen forged a career based on creating highly collaborative, high performing Senior teams. In 2008 as Managing Director of East Lancashire Newspapers (Burnley Express) her team achieved the fastest growth in Johnston Press and were the first newspaper group to successfully monetise online content. As Managing Director of the Yorkshire Post her business out performed all others in the Johnston Press portfolio for three successive years. In 2014 she curated a 200 person ideas hack for the Tour de France visit to Yorkshire. As a result her team deployed ten big ideas which generated in excess of £800k additional revenue from this one event. In 2016 she was appointed Managing Director of The Scotsman, in addition to The Yorkshire Post, and took the business from a loss making position to generating £2.6million in twelve months.

Helen now runs a highly successful early stage investment connector for tech startups, is a NED, and is Chair of the Trustees for Smart Works Leeds which provides coaching and clothing to unemployed women.

Articles by Helen

26.07.2021

Why KPIs are catnip for the delivery of your marketing strategy…….plus, the top seven…

Catnip: When cats smell catnip they run towards it, rub their heads and body on the herb; jump, roll around, and vocalise. …

14.07.2021

Three steps to having a persona-led marketing strategy, and why it matters.

Every business is a business run by humans, selling or interacting with other humans, which is why it’s important to have a person-based approach at the heart of your marketing strategy. …

28.06.2021

When should I make my first marketing hire?

This is a question I’m asked most frequently by startups and SMEs. …

05.05.2021

Six things you should do before you hire, or grow, your marketing team

So you’ve reached that critical point when you know you need to let go of running all the marketing yourself, or you’ve decided to increase the size of your marketing team. …

10.03.2021

Maximising success in your digital marketing strategy

Lockdown has meant that many of our customers can only be reached online, meaning that digital marketing has never been more important, and potentially more powerful.  …

18.11.2020

How to get your marketing mojo back

During the pandemic I’ve noticed that a few businesses have lost their marketing mojo or spark. It's a symptom of the pandemic business malaise that after grappling with the challenges of implementing multiple government support schemes there's…

20.10.2020

How to use social media to win more customers

With 70% of SMEs saying that they believe marketing is more important than ever to communicate with customers, where do you start in shaping a marketing plan that works? *​source MTM 2020