If you are an entrepreneur or business owner, you may sometimes find that it is a lonely experience. After all, you don’t have a boss to tell you what to do next, and you don’t have an established business culture which dictates how you should behave – or the performance targets you are aiming to meet.
However, while it can feel lonely to be the only one in charge, it can also be incredibly exciting and rewarding. Just think about it – as an entrepreneur or business owner, you have the power to shape and develop the culture of your business. If you can focus on getting this right, you can kick-start growth and develop the DNA of your company which will be the foundation of future success.
Establishing your personal goals
The first step to creating the right environment is goal setting. First, you should consider your personal goals. The best way to do this is to consider three key questions.
- Why do you do what you do?
- Where are you heading to?
- What do you believe in?
By taking some time to consider these questions, you can begin to create a roadmap to success and growth. When thinking about your business and your personal involvement with it, it is essential that you focus on the things you are passionate about. It is this passion which will allow you to develop your business even when faced with challenges or setbacks. The answers you give to these questions will allow you to establish what is important to you, and the type of environment you would like to create.
Translating personal goals at the business level
Once you have thought about your approach from a personal point of view, you should translate what you have learnt so it can be used at a business level. This means that you should consider whether your business is financially sustainable, and the precise type of experience you would like your customers to have when they interact with your product or service. Growth will ultimately involve bringing new staff on board to allow you to serve a larger market. You will need to consider how you can ensure that new staff fully support your aims, goals and culture.
Once you have done this, you will have taken the first steps on your growth journey. However, as the saying goes: “A journey of a thousand miles begins with a single step.”
There is a lot more you will need to learn as you continue to grow your business. At BHP Consulting, we have extensive experience of running successful businesses ourselves, and we understand that no two businesses are the same. Who you are learning from is often as important as what you are learning. If you would like advice on how to grow and develop your business, contact BHP today.